Amazon PPC | Walmart Growth | Reporting Systems

Marketplace growth for ecommerce brands that need tighter efficiency and cleaner execution.

I am Lloyd Vincent Luardo. I step in when brands need more than surface-level campaign tweaks: clearer reporting, better operating discipline, stronger marketplace execution, and a PPC system that can keep up with growth.

  • Amazon and Walmart account management
  • Reporting systems, SOPs, and workflow cleanup
  • Hands-on coordination across promotions, listings, and execution

Best for brands and teams that need an operator who can connect PPC, reporting, SOPs, listings, and day-to-day follow-through.

Best Fit
  • Amazon-first brands that have outgrown ad-hoc account management
  • Walmart sellers that need sharper traction and execution
  • Teams with messy reporting, weak SOPs, or slow follow-through
Portrait of Lloyd Vincent Luardo

Lloyd Vincent Luardo

Paid Advertising Specialist

Amazon PPC Walmart Google Ads
Engagement Focus

Account audits and rebuilds, ongoing PPC management, reporting systems, launch support, and operational cleanup that makes the work easier to run.

$6M annual Amazon ad spend supported
10 accounts managed across Amazon and Walmart
30+ SKUs launched in the US, Canada, and UK
90 days to grow a Walmart account from $5K to $30K MRR

Selected Outcomes

Results that pair performance gains with operational follow-through.

The strongest marketplace work is rarely just a bid change. It usually comes from better execution, cleaner reporting, and tighter coordination across the account.

Walmart Growth

$5K to $30K MRR in 90 days

Supported PPC, promotions, communication, and day-to-day account execution to move a Walmart account from early traction to meaningful recurring revenue.

  • Handled PPC and promotional activity together
  • Kept client communication and execution aligned
  • Improved commercial momentum on a short timeline

Amazon Scale-Up

$9K to $30K MRR in 60 days

Combined PPC management with brand coordination to help an Amazon account scale faster without losing control of the operating work behind the numbers.

  • Focused on disciplined PPC execution
  • Connected growth work to brand-side priorities
  • Moved from low five figures to stronger monthly revenue

Efficiency Reset

Roughly 30% to 10% TACOS in under 60 days

Tightened efficiency while maintaining growth by fixing account structure, reporting visibility, and the operating discipline around execution.

  • Reduced wasted spend and reporting ambiguity
  • Improved day-to-day execution clarity
  • Created a more scalable operating baseline

What I Do

Hands-on marketplace work backed by systems that survive growth.

I do not just manage campaigns. I help fix the operating gaps that usually sit underneath weak performance.

PPC Management and Account Recovery

Campaign cleanup, ongoing optimization, budget discipline, and a tighter view of what is actually driving efficient growth.

Marketplace Growth Operations

Amazon and Walmart execution that connects promotions, listings, communication, and day-to-day account movement.

Reporting Systems and SOPs

Dashboards, recurring reporting, and process documentation that reduce guesswork and make teams easier to manage.

Launch Support and Cross-Functional Follow-Through

Support across keyword prep, listing optimization, partner coordination, and the operational work that often stalls launches.

How I Work

A practical operating rhythm instead of black-box account management.

01

Audit the account and the workflow around it

I look at spend, structure, reporting visibility, operating bottlenecks, and where follow-through is currently breaking down.

02

Fix the priorities that unlock cleaner execution

That can mean campaign restructuring, reporting cleanup, documented SOPs, marketplace coordination, or all of the above.

03

Run a tighter operating cadence

The goal is not just stronger numbers. It is a clearer account, cleaner decisions, and a working system the team can sustain.

Selected Experience

Built across agencies, brand-side work, freelancing, and marketplace ops.

2025 - Present

FBU Solutions

Amazon PPC Manager

Led client communication, promotions, PPC, and brand strategy across Amazon and Walmart accounts.

  • Managed 10 accounts across Amazon and Walmart
  • Grew Walmart accounts from $5K MRR to $30K MRR in 90 days
  • Grew Amazon accounts from $9K MRR to $30K MRR in 60 days
2024 - Present

REXO Global

Amazon Brand and PPC Manager

Combined PPC management with brand operations, listing work, launch execution, and external partner coordination.

  • Launched household cleaning SKUs and established SOPs
  • Managed flat-file listings, SEO, and parent-child variations
  • Handled support cases, logistics coordination, and ad channels
2023 - Present

Pryzma LLC

Amazon PPC Department Manager

Built PPC infrastructure and onboarding systems for accounts managing up to $6M in annual ad spend.

  • Defined SOPs and scalable PPC processes
  • Transitioned automation into Pacvue, Adtomic, and Sellerboard
  • Trained specialists to execute consistent strategies
Earlier Work

Independent Work and Earlier Roles

Built dashboards, SOPs, and PPC systems through freelance work, then expanded across Amazon-focused agencies and marketplace teams.

  • Amazon Freelancing, Independent / Freelance
  • Hadley Designs, Amazon Brand Manager
  • Future Sports Stars UK, Amazon PPC Manager
  • Bizmates Inc., Business Communications Trainer
  • AmazeNation PH, Amazon PPC Specialist

Tools and Background

Marketplace platforms, reporting stacks, and training that support the work.

Amazon Seller Central Walmart Marketplace Google Ads Apple Search Ads Pacvue Adtomic Sellerboard Scale Insights Shopify Excel Google Sheets Flat-file listings

Certifications

  • AmazeNation PH
  • ASVA Masterclass Elite Batch 16
  • Helium 10 Freedom Ticket 3.0
  • Sandbox VA PPC and SEO
  • Batch 8 under Ruben Tiongson

Education

  • Mountain View College
  • Mindanao State University - Marawi
  • Financial Management

Selected Project Work

Bezali.com

Managed Google Search and Shopping Ads with roughly $40K monthly ad spend while improving the Shopify storefront and checkout flow.

Work With Me

Send the account, the constraint, and the growth target.

If you need stronger marketplace performance with cleaner reporting, better systems, and sharper execution, email me your marketplace, monthly ad spend, and main goal. If I am the right fit, I will tell you what I would fix first.